Brasse-Bouillon — Marketing Needs Study
A needs-first study: understand what brewers actually struggle with, validate (or kill) our differentiating hypothesis, and prioritize what to build — grounded in evidence, not assumption.
Status
Secondary research (desk) is complete; primary research (interviews) is pending. The findings below are well-sourced hypotheses, not yet confirmed by talking to real brewers. Read the method and its limits first. Tracked on epic #1075.
North star
Above all, Brasse-Bouillon aims to solve one or more real, clearly-identified needs for homebrewers. Everything else (a launched product, a school deliverable, a future activity, a portfolio piece) follows.
Product spine — "the app that grows with the brewer"
- Beginner — guided assistant → never ruin a brew, simple & playful. (acquisition)
- Regular — organize & track your growing batches. (retention)
- Intermediate — clone, share, community. (depth)
The original four-step journey as the entry point:
- Pick your recipe — a catalog calibrated to succeed on the first batch.
- Brew step by step — the app tells you what to do, when, and why.
- Track fermentation — days, gravity, temperature, at a glance.
- Bottle it, enjoy — label, share, taste.
How this report is organized
The report follows the classic marketing-study plan (A → B → C → D) for jury-grade rigor — but right-sized to the project's stage and executed validation-first (the field guides the analysis, not the reverse). Guiding principle: every section must change a decision; otherwise keep it minimal.
- A — Scope: objectives, scope & method.
- B — Market analysis: environment (PESTEL) · market & sizing · French market · demand & needs (Reddit, forums, French sources) · competition · SWOT.
- C — Field: interview guide · results.
- D — Recommendation: synthesis & positioning · prioritized backlog · Lean Canvas · strategy & action plan.
Headline finding
The differentiating hypothesis — a community for cloning and sharing recipes — is supported by the desk and sharpened: the defensible wedge is a clone recipe that is versioned, credited, and auto-rescaled to each brewer's equipment. But for the beginner entry point, what the desk filed as "table-stakes" (guided tracking, simple UX) is the hero — hence the journey above. The interviews will decide which need to build first.