C · Field results
To come
Primary research has not started yet. This page will hold the interview and survey results. It is the study's #1 action (validation-first) — see the interview guide.
Field plan (5-6 weeks, solo, zero budget, cold)
- Qualitative — 10-15 interviews of brewers (EN via r/Homebrewing, FR via brassageamateur), framed as "a beginner who's learning". Realistic target given the constraints: aim for depth, accept a modest sample, and state it honestly.
- Quantitative — a survey (native site form, Formspree) distributed in the communities, to quantify needs and begin filling the FR data gap.
Priority hypotheses to settle
- Is the beginner-assistant need strong and durable, or do brewers "graduate" too fast to build a business on it? (the biggest risk — under-probed by the desk)
- Attribution-sensitivity: strong in EN, under-evidenced in FR — confirm both.
- Versioning + auto-rescale: real need or nice-to-have?
- Switching: would an intermediate leave an entrenched tool?
Expected output
Confirmed needs map (frequency × intensity, confidence label), key verbatims, EN vs FR comparison, and a per-hypothesis verdict (supports / refutes / inconclusive) → feeds the synthesis, the backlog and the Lean Canvas.