D · Strategy & action plan

To come

This section is written after field validation (otherwise we may plan the wrong product). The skeleton below fixes the expected headings; we fill them once the hypotheses are settled.

STP — Segmentation, Targeting, Positioning

• Segmentation: beginner / regular / intermediate brewers (× FR / EN).
• Targeting: beachhead = beginners (acquisition), then move up the journey.
• Positioning: see the positioning statement (to confirm in the field).

Mix (digital-adapted)

• Product: the guided assistant first (prioritized backlog).
• Price: freemium; free core, paid BeerXML/BeerJSON export; generous free tier (FR sensitivity).
• Distribution: stores + site; entry via communities.
• Communication: build-in-public (LinkedIn FR + Indie Hackers EN), "listen-first" presence in brewer communities.

Action plan & KPIs

• Starting channels (2): brewer communities (product) + LinkedIn (founder).
• Cadence: 1 post/week (logbook, not ads).
• KPIs (see Lean Canvas): brew completion rate, week-4 retention, recipes created/shared, NPS.
• Loop: launch → measure → iterate.

Channel legitimacy

Building in public is legitimate now; selling / acquiring comes when there's a testable product.