C · Survey (questionnaire)

A passive primary-research instrument: a short questionnaire (3-5 min) posted in brewer communities that collects in the background while the analysis continues. Designed to validate the study's hypotheses and start to quantify needs (and fill the FR data gap).

Method

Short and mostly closed (max responses, quantifiable) + 2 open questions for the why. The last question is an opt-in for a 15-min chat → volunteers come to you, no cold outreach. Framed as "a beginner who's learning" (not "test my app"). Hosted as a native form on the site (Formspree), "Participate" section — no Google Forms.

Intro text (top of the form / post)

I'm new to brewing and trying to understand how you brewers manage your recipes and your batches. 3-5 minutes would help me a lot. Thank you!

Questions

1. How long have you been brewing? — < 6 months · 6 months–2 years · 2–5 years · 5+ years
2. Roughly how many batches a year? — 0–2 · 3–6 · 7–12 · 12+
3. Where do you brew? — USA · UK · Canada · Europe · Other
4. Where do your recipes and brew notes live today? (multiple) — In my head · Paper / notebook · Spreadsheet · An app · On a forum · Other
5. Which tool(s) or app do you use? (multiple) — Brewfather · BeerSmith · Brewer's Friend · None · Other
6. What annoys you most about how you manage recipes / batches today? (short free text)
7. Do you ever ruin a batch, or feel lost during the process? — Often · Sometimes · Rarely · Never
8. Have you ever tried to recreate (clone) a specific commercial beer? — Yes, succeeded · Yes, but disappointed by the result · Never tried, but I'd like to · Not interested
9. Do you share your recipes with other brewers? — Often · Sometimes · No, but I'd be open · No, I keep them
10. If you share a recipe, does being credited as the author matter to you? — A lot · A little · Not at all · I don't share
11. What would make you try a new brewing app? (multiple) — Simplicity · Free · Step-by-step guidance · A community · Importing my recipes · Other
12. Would you be open to a 15-min chat to tell me more? — Yes (→ email or handle) · No

What each question tests

Questions	Hypothesis / goal
1, 2	Segment (beginner / regular / intermediate) — key to settle assistant vs community
3	Geographic split
4, 5, 6	Current practices & pains (tools, organization) — the why
7	Assistant hypothesis (fear of failing, need for guidance — esp. beginners)
8	Clone hypothesis (desire to recreate a beer)
9, 10	Sharing + attribution hypotheses (strong in EN, to confirm in FR)
11	Adoption trigger / tool switching
12	Interview opt-in — recovers volunteers without cold outreach

Distribution (passive, zero budget)

• r/Homebrewing (EN) — respect the sub's anti-promo rules; lead with the "beginner learning" framing.
• brassageamateur.com (FR, French version).
• Brewing Facebook groups.
• Let it collect for 2-3 weeks; aim for a modest but honestly-stated sample.

Results feed the Results page, then the synthesis, the backlog and the Lean Canvas.